CBD is a massive industry and there’s no shortage of companies, services, and products offering the popular cannabinoid. But, to distinguish yourself from the competition and draw in high-intent customers, you’ll need a savvy local SEO strategy that drives organic traffic and boosts sales.
CBD SEO is no different than other digital marketing tactics; it’s about knowing what keywords your customers are typing into search engines and then aligning your content with those queries. Technical SEO tactics like optimizing your website’s speed, mobile-friendliness, and URL structure are also critical to improving your site’s ranking performance. And, building quality backlinks through strategic partnerships and content marketing is key for boosting your SEO authority and attracting organic traffic.
Moreover, your CBD brand’s local local seo for cbd efforts should start with claiming and optimizing your Google Business Profile listing. You’ll also want to make sure your NAP (name, address, phone number) information is consistent across all local directories to build trust and help Google identify your location and rank you for relevant searches.
To optimize your Google My Business listing, first enter your company’s full name and select the correct business category. Then, add photos of your store and products to give prospective customers a visual representation of what to expect when they visit. You’ll also want to update your company description and add any FAQs that you think may be searched for. These FAQs can also be ranked in Google’s search result snippets, a powerful way to attract more clicks and traffic to your website.
Finally, if you have an active GBP account, verify your business by sending a postcard with a verification code to your physical address. This is essential to avoid Google from suspending your account, which can significantly reduce your visibility in local search results.
Once you’ve mastered the basics of CBD local SEO, it’s time to focus on long-term strategies that will grow your online presence and drive sustainable growth. Romain Berg is well versed in weaving these best practices into a comprehensive SEO strategy tailored to your CBD store that stays ahead of evolving SEO trends and customer behavior patterns.
With a well-rounded and holistic approach to CBD SEO, you can dominate the local SERPs for your town or city and grow your business organically. To get started, contact Romain Berg today and we’ll create a custom proposal that includes the most effective tactics to elevate your CBD store’s visibility online and outperform your competitors.